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This site jayspainroofing.com has the following in the homepage, "Jay Spain Roofing is a roofing contractor in Lewisburg." Our analyzers observed that the website also stated " We service the Lewisburg, Columbia, and surrounding areas." The Website also stated " We serve both commercial and residential clients with over 20 years of experience. Licensed, free estimates, payment due upon completion of job. Very competitive pricing! Fill out all the fields below and press submit, a rep will contact you as soon as possible. Please enter the 6 letters shown above. Roofing Contractor in Lewisburg, TN. Roofers in Lewisburg, TN." The website's header had Roofing Contractor as the most important keyword. It was followed by Roofers, Residential Roofer, and Roofing Repair which isn't as ranked as highly as Roofing Contractor. The next words the site used was Shingles. Roof Leaks was also included but will not be understood by search crawlers.